Mystery Shopping

Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand the experiences, and respond to them to maximise the return for your business. Our mystery shopping team show you how people experience your products and services across every point of contact and we benchmark their customer experience against your competitors. We operate across many different markets and regions. So our services give you a deep understanding of the national, regional or global customer service experience you deliver. GfK is one of the leading mystery shopping agencies, offering worldwide mystery shopping services including:

How Mystery Shopping helps you


In-store recommendation of a brand increases its overall market share. We measure these product recommendations and tell you how frequently staff in-store recommend a particular brand, and the reasons they do so.


We monitor every consumer touch point for your brand, products or services. We check the integrity of your brand promise and ensure it follows your exact standards across all channels. We also identify how and where you can improve your customer service and so provide a better customer experience.


We carry out compliance mystery shopping using highly specialized teams with deep industry knowledge. You can be confident that our mystery shopping specialists understand your customer experience perspectives and needs.

Call 0303-4471844 for Mystery Shopping

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